Benalmádena promotes its tourism offer at London travel fair

The town’s tourism team is attending World Travel Market from 3 to 5 November, with Benalmádena imagery displayed at Piccadilly Circus.

Costa Now newsroom3 November 2026 at 10:38

Benalmádena promotes its tourism offer at London travel fair

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AT A GLANCE

Benalmádena’s tourism team is at World Travel Market at ExCeL London from 3 to 5 November.
The town’s tourism imagery is being displayed at Piccadilly Circus during the fair.
The town recorded 134,985 British hotel guests from January to July 2026; July arrivals rose 9.4% year on year.

WHY IT MATTERSThe promotion is aimed at strengthening Benalmádena’s established UK visitor market and encouraging travel beyond the summer season.

Benalmádena is promoting itself to UK travel businesses at World Travel Market, the London tourism trade fair running from 3 to 5 November at ExCeL London. The town’s tourism imagery is also appearing at Piccadilly Circus during the event.

The delegation is attending alongside Turismo y Planificación Costa del Sol. Meetings are planned with easyJet holidays and Jet2 Holidays to discuss the destination and possible promotional cooperation.

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UK visitors are Benalmádena’s largest international market. The town recorded 134,985 British hotel guests between January and July 2026; July’s total of 25,853 was 9.4% higher than in July 2025. The tourism team says it wants to attract visitors throughout the year, not only in summer.

Sources & transparency

This story was discovered via Lucy Ramnought and prepared with AI assistance from attributed source material. See our editorial standards for our review process.View source trail ↗

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