Marbella’s hotels employed 5,766 people in September 2026, the highest figure for that month in the historical data series cited by the municipality’s tourism director-general, Laura de Arce. The provisional hotel occupancy survey figure was 40.3% above September 2025 and higher than the previous monthly high of 5,688 in August.
Hotel occupancy was 77.74%, up 1.38% year on year. Establishments recorded 80,024 guests and 275,757 overnight stays, increases of 4.66% and 1.55% respectively.
The average daily room rate reached €286.57, up 13.36% on September 2025. Revenue per available room was €231.18, an annual rise of 15.79%.
Visitors resident in Spain accounted for 20,456 guests, up 21.44%, and 54,422 overnight stays, up 24.97%. International visitors remained the larger group, with 59,568 guests—74.4% of the total—and 221,335 overnight stays. The average stay was 3.45 days.
For January to September, Marbella recorded 622,216 hotel guests and 2,143,297 overnight stays, up 8.59% and 4.31% respectively compared with the same period in 2025. Average hotel employment over those nine months was 5,085, a 43.19% increase.
The figures are provisional. De Arce said the municipality intends to continue pursuing a tourism model focused on profitability, quality and job stability.