Costa del Sol mayors take UK tourism push to London

Mayors from seven municipalities are taking part in World Travel Market activities aimed at strengthening their destinations’ presence in the British market.

Costa Now newsroom5 November 2026 at 01:39

Costa del Sol mayors take UK tourism push to London

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AT A GLANCE

Mayors from seven Costa del Sol municipalities are attending WTM in London.
Representatives from Manilva and Marbella are also taking part.
The promotional effort is focused on maintaining the region’s appeal to British visitors, including younger travellers.

WHY IT MATTERSThe municipalities are using an international travel trade event to promote their destinations to the UK, a market local leaders consider important.

Mayors from Torrox, Torremolinos, Nerja, Benalmádena, Fuengirola, Mijas and Rincón de la Victoria have travelled to London for meetings and promotional activities at the World Travel Market (WTM), with a shared focus on the UK market.

Tourism representatives from Manilva, the president of the Costa del Sol-Axarquía association of municipalities, Jorge Martín, and Marbella tourism director Laura Arce are also attending. Local leaders have highlighted British visitors as important to their towns and said they want younger generations to continue choosing the Costa del Sol for its climate, beaches and other attractions.

Sources & transparency

This story was discovered via SUR in English and prepared with AI assistance from attributed source material. See our editorial standards for our review process.View source trail ↗

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