Turismo Costa del Sol is using a London advertising campaign to promote the destination during the World Travel Market (WTM), the travel trade fair taking place in the city.
The campaign features more than 100 digital screens in busy areas, as well as large-format displays in Leicester Square and Carnaby. The material is aimed at Londoners and at visitors to the city for the trade fair, including tourism professionals.
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The promotion is part of Turismo Costa del Sol’s WTM budget of one million euros.